Manufacturing in Latin America stands at a pivotal crossroads of opportunity and growth. As industries evolve and global supply chains reconfigure, the region has emerged as a manufacturing powerhouse — where local expertise meets global technology to create exceptional outcomes. At the heart of this transformation? Epicor's strategic channel partnerships.

Epicor's expanding focus on LATAM manufacturing addresses a fundamental market truth: success in these diverse markets demands deep local knowledge, cultural understanding, and specialized expertise that can only come from boots on the ground. Our channel partners bridge this critical gap, transforming Epicor Kinetic from powerful software into regionally optimized business solutions.

The stakes couldn't be higher for manufacturers in this dynamic region. With a rise in nearshoring, competitive labor costs, a growing skilled workforce, and the pressing need for digital transformation, LATAM manufacturers need partners who understand both their technological requirements and unique local challenges. This is where the Epicor channel partner strategy creates unmatched value for our customers while opening new growth horizons in the LATAM market.

The Partner Difference

In this environment, Epicor Kinetic provides an ideal solution for manufacturers to make the most of their processes and people. Epicor channel partner Technology Coast Partners (TCP) has helped several customers navigate innovation, implementations, and regulations on the way to exponential growth and success.

For example, Impelmex, a Mexico-based leader in water treatment systems design and production, needed to update their systems in anticipation of upcoming expansion into the US market and the accompanying increase in demand. TCP helped them implement Epicor Kinetic, SugarCRM, and TCP's own Fluent platform. This combination of assets gave the company the ability to efficiently integrate demand signals coming from digital marketing and sales automation with manufacturing and distribution operations in Kinetic. Because the tight integration between ERP and CRM was ready out of the box, they were able to complete the implementation within the necessary tight timeframe.

The results? Quicker decision-making, streamlined process optimization, ROI acceleration, improved inventory management, increased profitability, and more time for employees (free from repetitive, manual tasks) to focus on meaningful, revenue-generating initiatives.

"The implementation was easier than I expected. The process was very simple. With the TCP consultants, everyone understood it quite well. The training was very clear and easy to implement compared to the experiences I had heard about from those using other systems. The company is already operating 100% in Epicor, and we are just getting started." — Juan Pablo Ortega, General Manager │ Impelmex

Local Trust, Global Reach

Supply chain optimization in LATAM manufacturing is no longer only about cost reduction. It also demands resilience, sustainability, speed, and visibility. Some of the most advanced companies are investing in local technology, local partnerships, and smart infrastructure to be able to adapt faster to changes in the marktplace.

These businesses realize that measurable growth is about getting the right product into the right hands, at the right time, through the right people. Manufacturers in LATAM value relationships and trust from advisors who live in, work in, and know the region. Our channel partners bring that trust to the table. They understand the local business culture, regulatory landscape, and pain points better than any remote sales team ever could. When you blend that local knowledge with global ERP expertise, it's a powerful combination.

Auros, an Epicor channel partner, exemplifies this with their specialized service model. They have customized Kinetic to address specific LATAM manufacturing challenges, including regional taxation and compliance requirements, resulting in breakthrough outcomes during key implementations. When partners are fully enabled — trained to guide, educate, and support along with selling — customers win. A strong channel model helps ensures our customers get a complete, localized experience, from consultation to  implementation to ongoing success.

A Force Multiplier

The Epicor Channel Model allows us to focus our internal resources on high-value strategic initiatives, including improving our product, enhancing enablement, and strengthening support, while our partners drive demand and delivery. The key is having the right partners that are aligned with our vision, motivated by mutual success and equipped to deliver real value and measurable business outcomes across LATAM.

The Channel Model isn't just a route to market — it's a force multiplier.

Channel partners drive value and influence change. When their ideas support product development, a beautiful feedback loop is created: they influence innovation efforts through submissions to the Epicor Ideas platform, as well as through an open dialogue with our product development teams. They influence our acquisition strategy by providing experience from the field to assist Epicor in understanding the current market requirements in specific verticals or geographies.

Scanning the Horizon for What's Next

Working together, Epicor leaders and our channel partners will help strengthen the growth of LATAM manufacturing, through expanded market share with targeted industry solutions. The more you tailor your product, messaging, and delivery to specific verticals, the more Epicor solutions become the obvious choice, rather than just one option. Our channel partners identify high-potential markets, build industry-specific offerings, develop expertise in key areas, leverage satisfied customers to help share their successes and spread the word among industry peers, and cultivate thought leadership in areas that matter to LATAM businesses. They help shape the face of Epicor solutions now, and moving forward.

Interested in learning about or joining our channel partners?—Click here

Brenda Nobleza
Vice President, Channel Solutions

Brenda Nobleza is the Vice President of Channel Solutions at Epicor. She is known for fostering a work environment that is open, collaborative, and growth-focused. Her influence extends throughout the organization, including mentoring women early in their careers.

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